https://www.zylolo.com/blog Guides and analysis on influencer marketing, the creator economy, and brand-creator collaboration in India. en-in Fri, 03 Jul 2026 00:00:00 GMT https://www.zylolo.com/blog/why-escrow-backed-payments-matter https://www.zylolo.com/blog/why-escrow-backed-payments-matter Late and disputed payments are one of the biggest sources of friction between brands and creators. Here is how escrow-backed payments fix the trust problem for both sides. Fri, 03 Jul 2026 00:00:00 GMT https://www.zylolo.com/blog/ugc-vs-influencer-marketing https://www.zylolo.com/blog/ugc-vs-influencer-marketing User-generated content and influencer marketing solve different problems. Here is how they differ, when to use each, and how to combine them in one budget. Sun, 28 Jun 2026 00:00:00 GMT https://www.zylolo.com/blog/how-startups-can-run-their-first-influencer-campaign https://www.zylolo.com/blog/how-startups-can-run-their-first-influencer-campaign A step-by-step guide for early-stage startups running their first creator collaboration — realistic budgets, why micro creators outperform, and how to structure a low-risk test. Sat, 20 Jun 2026 00:00:00 GMT https://www.zylolo.com/blog/asci-disclosure-rules-for-influencers-in-india https://www.zylolo.com/blog/asci-disclosure-rules-for-influencers-in-india A practical guide to ASCI disclosure requirements for sponsored content in India — when disclosure is required, how to label it correctly, and what happens if you skip it. Fri, 05 Jun 2026 00:00:00 GMT https://www.zylolo.com/blog/how-brands-find-creators-to-collaborate-with https://www.zylolo.com/blog/how-brands-find-creators-to-collaborate-with Follower count is the least reliable signal in creator selection. Here is what actually predicts a good brand-creator collaboration, and how to vet for it. Tue, 12 May 2026 00:00:00 GMT https://www.zylolo.com/blog/what-is-the-creator-economy https://www.zylolo.com/blog/what-is-the-creator-economy A plain-language guide to the creator economy — how creators earn, why India is one of its fastest-growing markets, and where platforms like Zylolo fit in. Thu, 02 Apr 2026 00:00:00 GMT