UGC works because it looks authentic — which means it should come from real creators, not stock footage. Zylolo lets you brief, hire, and license content directly, with rights and usage terms spelled out upfront.
Start sourcing UGCFilter by niche and content style rather than follower count — for UGC, production quality and authenticity matter more than reach.
Specify exactly where and how long you can use the content — as paid ad creative, on your own channels, or on product pages — before work begins.
Fund escrow for the agreed deliverable and usage rights; payment releases once you receive and approve the raw content.
The same creator can also post to their own audience as a separate deliverable — one collaboration, two forms of value.
Describe the style, format, and usage rights you're licensing — not just "make a video."
Discover and contract a creator whose content style fits, regardless of their follower count.
Approve the delivered content and use it across your ad channels and product pages per the agreed terms.
UGC content is licensed for the brand to use directly as ad creative or on its own channels — the creator's own audience size is mostly irrelevant. A regular influencer post is published to the creator's own account, where their existing audience and trust are the point. See our full comparison of UGC vs influencer marketing.