How Campaigns Work | Zylolo Help Center

The Big Picture

Every campaign on Zylolo follows the same journey. A Brand creates the campaign, a Creator gets involved (by applying or being invited), both parties sign a contract backed by escrow payment, content gets made and reviewed, and the creator gets paid. Here is the full flow from start to finish:

Brand action

Creator action

Zylolo / System

Completion

Phase 1 — Campaign Setup

1

Brand creates the campaign Sets the title, budget, niche, deliverables, campaign dates, and ASCI compliance category.

2

Brand publishes the campaign Campaign goes live — now visible to all creators on the Explore page.

Phase 2 — Creator Recruitment

3

Creator applies — or Brand invites Creator submits a pitch and asking price. Or the brand finds a creator and sends a direct invitation.

4

Brand reviews and accepts the application Brand can also request changes or reject. On acceptance, a contract is automatically generated.

Phase 3 — Contract & Escrow

5

Both parties sign the contract Creator and Brand both review and accept the contract terms — milestones, amounts, and deadlines.

6

Brand deposits the full payment into escrow The full contract amount is securely held by Zylolo via Razorpay. No money reaches the creator yet — it is locked until content is approved.

7

Contract becomes Active Both signatures + escrow confirmed. Creator can now begin working.

Phase 4 — Content Creation & Review

8

Creator creates and submits content Submits the content URL with ASCI disclosure proof (paid partnership tag screenshot). This is Milestone 1 (30% payment) and Milestone 2 (70% payment).

9

Brand reviews the submitted content Brand has 7 days to approve, request revisions (up to 3 rounds), or reject. No response in 7 days = automatic approval.

10

Escrow released to creator's wallet On approval (or auto-approval), the milestone amount minus the platform fee is released into the creator's Zylolo wallet.

Phase 5 — Campaign Closure

11

Creator withdraws earnings to bank Creator requests a bank withdrawal from the Zylolo wallet. Processed via Razorpay X — typically arrives within 1–2 business days.

12

Brand closes the campaign & submits feedback Marks the campaign as completed and submits post-campaign feedback: satisfaction score, whether they'd rehire the creator, and notes.

✓

Campaign closed All milestones paid, feedback recorded, campaign archived.

Brand Journey — Step by Step

Here is what the brand does at every stage, with the decisions they make along the way.

Step 1 — Create & Publish the Campaign

1

Go to Campaigns → Create New Fill in: Title, description, budget range, niche, target audience, content platform, deliverables, campaign dates, and ASCI category (e.g. Health, BFSI, General).

2

Save as Draft or Publish immediately Draft lets you refine before going live. Publish makes it visible to creators on the Explore page.

Rising & Scale plan brands If your brand is on the Rising or Scale plan, publishing a campaign may trigger an internal approval workflow before it goes live — a reviewer in your team must approve it first.

Step 2 — Recruit Creators

3

Wait for applications or invite creators directly Creators who find your campaign will apply with a pitch and asking price. You can also browse creator profiles on Discover and send a direct invitation.

4

Review each applicant Look at their pitch, asking price, and profile. Options:

Accept A contract is auto-generated and sent to the creator.

Request Changes Ask the creator to revise their pitch or adjust their price.

Reject Creator is notified. Application closed.

Step 3 — Sign the Contract & Pay Escrow

5

Review and accept the contract The auto-generated contract includes the agreed amount, two milestones (Draft Submission at 30%, Final Post at 70%), and deadlines.

6

Deposit the full amount into Zylolo Escrow Pay via Razorpay. The total includes the contract value + Zylolo platform fee + 18% GST on the fee. Money is securely held — not released until you approve content.

Step 4 — Review Content

7

Receive notification when creator submits content Open the submission in your Content Reviews dashboard. Once you open it, a 7-day review timer starts.

8

Make your decision

Approve Escrow for this milestone is released to the creator immediately.

Request Revision Send detailed feedback. Creator gets up to 3 revision rounds. Timer resets.

Reject A dispute is opened. Admin reviews within 48 hours.

7-day auto-approval If you do not respond to a submission within 7 days, Zylolo automatically approves it and releases the escrow to the creator. Always review submissions promptly.

Step 5 — Close the Campaign

9

Mark campaign as Completed Once all contracts are finished, you can close the campaign.

10

Submit post-campaign feedback Rate the overall campaign (1–5 stars), note which creators you would rehire, and add any performance notes. This helps Zylolo improve creator matching for future campaigns.

Creator Journey — Step by Step

Here is what a creator does at every stage — from discovering a campaign to getting paid.

Step 1 — Find a Campaign

1

Browse the Explore page Filter by niche, budget, platform, or let Zylolo's smart ranking surface the best matches for your profile. Each card shows brand, budget range, deliverables, and how many creators have applied.

2

Apply — or accept a direct invitation Write a pitch, enter your asking price, and submit. If a brand invited you directly, the invitation appears in your Invitations tab — accept or decline.

3

Wait for the brand's decision You will be notified once the brand accepts, requests changes, or rejects your application.

Step 2 — Sign the Contract

4

Review the contract offer Once the brand accepts you, a contract is sent to your email and in-app inbox. Review the agreed amount, two milestones, and delivery deadlines carefully.

5

Accept the contract Click Accept. You can also use the chat channel to discuss terms with the brand before signing.

6

Wait for the brand to deposit escrow The contract becomes Active only after the brand pays the escrow. You will be notified when it is ready and you can begin work.

Step 3 — Create & Submit Content

7

Work on Milestone 1 — Draft Submission (30% of payment) Create the content per the campaign brief. Due within 7 days of contract activation.

8

Add your ASCI disclosure Indian advertising law requires you to tag the post as a paid partnership (e.g. #Ad, #Sponsored). Take a screenshot of the disclosure tag on your content and upload it as proof.

9

Submit via Zylolo dashboard Paste the content URL and any notes for the brand. A 7-day brand review timer starts immediately.

Milestone 2 — Final Post Live (70%) After Milestone 1 is approved, repeat the same submission process for Milestone 2. This covers the final published post with live engagement data. Due within 14 days of contract activation.

Step 4 — Get Paid

10

Content approved — funds credited to your Zylolo wallet After approval (or auto-approval if brand doesn't respond in 7 days), the milestone amount minus the platform fee lands in your Zylolo wallet instantly.

11

Request a bank withdrawal Go to Wallet → Withdraw. Enter the amount and confirm your bank details. Zylolo processes the transfer via Razorpay X — money typically arrives within 1–2 business days.

Revision rounds If the brand requests a revision, you will receive detailed feedback. You have up to 3 revision rounds per milestone. After 3 rounds the brand must make a final approve or reject decision — no further revisions are possible.

How Money Moves — Escrow Explained

Zylolo uses an escrow system to protect both parties. The brand pays upfront, but the creator only receives the money once the brand approves the content (or the 7-day auto-approval window closes). Here is exactly how money moves:

Brand Pays full contract amount + platform fee + 18% GST via Razorpay

→

Zylolo Escrow Funds held securely until content is approved

→

Creator Wallet Amount credited after platform fee deduction on content approval

→

Creator's Bank Creator withdraws from wallet — processed via Razorpay X

Platform fees by subscription plan

Zylolo deducts a platform fee from the payment when escrow is released. The fee depends on the brand's subscription plan:

Start plan — 16% platform fee
Rising plan — 12% platform fee
Scale plan — 8% platform fee

An additional 18% GST is applied on top of the platform fee. This is charged to the brand at the time of escrow deposit — the creator always receives the full agreed amount.

Creator always gets the full agreed amount The platform fee and GST are added on top of the contract value when the brand pays escrow — not deducted from what was agreed with the creator.

When does escrow release?

Brand clicks Approve on a milestone — escrow releases immediately.
Brand does not respond within 7 days — Zylolo auto-approves and releases escrow automatically.
Brand rejects the content — escrow is held until an admin resolves the dispute.

Content Review — All Possible Outcomes

Once a creator submits content, the brand has 7 days to review it. Every path through that review is shown below.

1

Creator submits content Content URL and ASCI disclosure uploaded. Status becomes Submitted. 7-day auto-approval timer starts.

2

Brand opens the submission Status moves to Under Review. Brand can now read the content, watch/view it, and make a decision.

3

Brand makes a decision

Approve Milestone paid. Escrow released to creator wallet immediately.

Request Revision Detailed feedback sent. Creator resubmits. Timer resets for another 7 days. Up to 3 rounds allowed.

Reject Dispute opened. Admin reviews within 48 hours and makes the final call.

4a

No brand response in 7 days Zylolo automatically approves the content. Escrow released. Creator is paid without waiting further.

Dispute resolution When a brand rejects content and a dispute is raised, a Zylolo admin reviews the submission, the brand's rejection reason, and any ASCI disclosure evidence within 48 hours. The admin's decision is final — if they side with the creator, the escrow is released; if they side with the brand, the milestone is not paid.

Status Glossary — What Each Status Means

Every campaign, contract, and content submission has a status. Here is what each one means so you always know where things stand.

Campaign Status

Draft Created but not yet published. Only the brand can see it.

Open Live and visible to creators. Applications accepted.

Paused Temporarily hidden from creators. No new applications.

Closed Recruitment ended. Existing contracts still running.

Completed All contracts finished. Campaign archived.

Contract Status

Pending Acceptance Waiting for one or both parties to sign.

Pending Payment Both signed. Waiting for brand to deposit escrow.

Active Escrow held. Creator is working on deliverables.

Completed All milestones approved and paid.

Cancelled Contract ended early by mutual agreement or admin action.

Content / Milestone Status

Pending Creator has not submitted yet.

Submitted Creator submitted. Waiting for brand to open it.

Under Review Brand opened the submission. 7-day timer active.

Revision Requested Brand asked for changes. Creator is reworking.

Approved Content approved. Escrow released to creator.

Rejected Content rejected. Dispute under admin review.